5 images demonstrating adventure advertising critiques.
I chose pictures from a photographer named Justin Bailie. He doesn't have the most extraordinary pictures but I thought he had some decent examples.
For the first picture I chose a scenic photo of a hiker and his tent. I thought this was a good representation of using color to drive the viewers eye into the image. The hiker is wearing red which is the most prominent color, the tent is also eye catching. The photo has enough room in the sky for the company to place a logo or writing without covering over the important parts of the image.
The Next picture I chose was from the same photographer. Here he takes a different perspective of rafting. Here the viewer first focuses on the rafter leading their eye into his life jacket where there is a red whistle, even though this would be a good advertisement for life jackets, the red whistle brings the viewers eye into the image and the other yellow raft nicely brings your eye around the entire image.
The next image I chose was of a hiker crossing a log in a densely covered photo. Everything in the picture is either green or brown except for her brightly colored blue coat. the focus of this image is purely on the hiker with everything else being faded out. The person is far enough away so that there is no personal relationship with the model, leaving all the attention to the coat she is wearing. There is enough free space on the right hand corner of the image for a logo to be added without interfering with the hiker as being the main focus.
Here is a great picture for advertising kayaking. The model is wearing a red coat which brings the eye into the photo. His paddle also has red on it with the logo clearly showing. The kayak is close enough the label can be read on the side but the model has his head down low enough with his helmet on that there is no distinguishable features to personalize him with. The photographer again leaves enough free space on the left hand corner for writing or a logo.
The last image I chose was of a backpacker. I thought this was a good add for a backpacking company. THe backpack is a nice red which is outstanding from anything else in the image. the hiker is wearing neutral colors so that no more attention is drawn to him. There is enough space for a logo to be placed and the backpacker is in a natural environment as if demonstrating the use of the backpack.