This week my brother has been working on the new commercial/photo shoot for Marlboro cigarettes. The first photo is one that he sent me from the shoot and the rest I googled. Marlboro has a very distinct advertisement strategy, they keep their cowboy theme going throughout the decades and it is what makes them so famous around the united states. They use the cowboy theme of independent, tough, American cowboy to sell their cigarettes as something that will help the individuals status as tough if they smoke Marlboro's.